About

About Me Main Image

Driving Growth with Strategy, Integrity, and Results

Hey, I’m Abdul Basith — a performance marketing and marketplace expert who’s passionate about building growth strategies that actually deliver.

I specialize in helping brands scale effectively on platforms like Amazon, blending data analysis, customer insights, and campaign optimization to drive real, measurable impact. From pushing products into Amazon’s Top 100 Bestsellers to doubling sales and achieving over 2x ROI in ad campaigns, I focus on results that speak for themselves.

But beyond the numbers, my work is rooted in a few core values: clarity, integrity, and continuous growth. I believe marketing should be transparent, performance-driven, and respectful of both the brand and the customer. Whether I’m building a funnel or fine-tuning ad performance, I bring a thoughtful, hands-on approach to every project.

I’m currently expanding my skills through an advanced digital marketing program, keeping myself sharp and aligned with the latest tools and trends in the industry.

Outside of work, you’ll usually find me exploring books, following market trends, or planning my next travel experience—because staying curious keeps me creative.

If you’re looking for someone who’s serious about results but easy to work with, you’re in the right place.

Experience

My Work Experience

Performance Marketer

Freelancer

June 2025 -

Sales and Marketplace Expert

Bony Packaging

Oct 2022 - Mar 2025

Marketing Executive

Lasertech Engineering

Nov 2018 - Nov 2021

Skills and values

What I Bring to the Table

Core Skills

The practical expertise I use to deliver real results across marketplaces and performance channels.

Amazon Marketplace Strategy

Scaling brand visibility and optimizing listings for organic and paid growth.

Designing and executing high-converting campaigns with measurable ROI.

Campaign structuring, keyword targeting, bid optimization, and reporting.

Creating and optimizing content that turns browsers into buyers.

Using real-time data to test, tweak, and elevate campaign performance.

Professional Values

The principles that guide how I work, collaborate, and build strategies that last.

Integrity

I prioritize transparent strategies and long-term success over shortcuts.

Clear goals, clear data, clear decisions.

I invest in continuous learning to stay ahead of digital trends.

Every campaign starts with understanding the buyer’s journey.

Certifications

Continuous learning is part of my process. Here are some of the areas where I’ve deepened my skills.

Performance Marketing
  • Google Ads – Search, Display, Shopping, Video, Measurement

Amazon Sponsored Ads

Google Analytics 4 (GA4)

  • SEMrush SEO Fundamentals
  • Yoast SEO
  • Helium 10 
  • HubSpot Content Marketing
  • HubSpot Email Marketing
Tools and platforms i work with

The stack behind my performance strategy

My World

When I am not Working
I am Travelling

Travel Image
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Have Project in Mind?

Let’s Build Something
that Performs

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