About
Driving Growth with Strategy, Integrity, and Results
Hey, I’m Abdul Basith — a performance marketing and marketplace expert who’s passionate about building growth strategies that actually deliver.
I specialize in helping brands scale effectively on platforms like Amazon, blending data analysis, customer insights, and campaign optimization to drive real, measurable impact. From pushing products into Amazon’s Top 100 Bestsellers to doubling sales and achieving over 2x ROI in ad campaigns, I focus on results that speak for themselves.
But beyond the numbers, my work is rooted in a few core values: clarity, integrity, and continuous growth. I believe marketing should be transparent, performance-driven, and respectful of both the brand and the customer. Whether I’m building a funnel or fine-tuning ad performance, I bring a thoughtful, hands-on approach to every project.
I’m currently expanding my skills through an advanced digital marketing program, keeping myself sharp and aligned with the latest tools and trends in the industry.
Outside of work, you’ll usually find me exploring books, following market trends, or planning my next travel experience—because staying curious keeps me creative.
If you’re looking for someone who’s serious about results but easy to work with, you’re in the right place.
My Work Experience
Performance Marketer
Freelancer
June 2025 -
Sales and Marketplace Expert
Bony Packaging
Oct 2022 - Mar 2025
Marketing Executive
Lasertech Engineering
Nov 2018 - Nov 2021
What I Bring to the Table
Core Skills
The practical expertise I use to deliver real results across marketplaces and performance channels.
Amazon Marketplace Strategy
Scaling brand visibility and optimizing listings for organic and paid growth.
Performance Marketing
Designing and executing high-converting campaigns with measurable ROI.
Amazon Sponsored Ads
Campaign structuring, keyword targeting, bid optimization, and reporting.
Conversion-Focused Content
Creating and optimizing content that turns browsers into buyers.
Analytics and Optimization
Using real-time data to test, tweak, and elevate campaign performance.
Professional Values
The principles that guide how I work, collaborate, and build strategies that last.
Integrity
I prioritize transparent strategies and long-term success over shortcuts.
Clarity
Clear goals, clear data, clear decisions.
Growth Mindset
I invest in continuous learning to stay ahead of digital trends.
Customer-Centric Thinking
Every campaign starts with understanding the buyer’s journey.
Certifications
Continuous learning is part of my process. Here are some of the areas where I’ve deepened my skills.
Performance Marketing
- Google Ads – Search, Display, Shopping, Video, Measurement
Amazon Sponsored Ads
Amazon Sponsored Ads
Google Analytics
Google Analytics 4 (GA4)
SEO & Digital Advertising
- SEMrush SEO Fundamentals
- Yoast SEO
- Helium 10
Social Media Marketing
- HubSpot Content Marketing
- HubSpot Email Marketing
The stack behind my performance strategy









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When I am not Working I am Travelling
